People power..it works!
Congratulations to Greenpeace for leading the charge, and to all our Climate Mamas and Papas around the world who signed petitions, reached out to Lego and helped spread the news. It worked..On October 8th, Jørgen Vig Knudstorp, President and Chief Executive Officer of the LEGO Group announced: “as things currently stand we will not renew the co-promotion contract with Shell when the present contract ends.”
P.S. For more background on the GreenPeace campaign, see our July 9th, July 30th and August 7th posts on this issue. And for more details on the breaking news, check out the October 9th, Guardian article on the issue.
And if you missed the Greenpeace “viral video” that helped make it happen..You can still watch it here.